Of visions and curtains
It began in 1939 in the vibrant city of Zurich, when Walter Stotz laid the foundation for the wholesale company Stotz & Company AG. Times were uncertain, but Walter had a vision and considerable expertise in the interlining trade, particularly for men's shirts. His tireless dedication and commitment quickly made Stotz & Company AG the undisputed market leader in the industry.
Decades passed, and in 1979, Walter Stotz's son, Andreas Stotz, at just 22 years old, followed in his father's footsteps. Andreas recognized the changing needs of the market and established a separate wholesale department for curtain fabrics within the company. For many years, the trade in curtain fabrics for the Swiss specialist retail trade flourished under his leadership.
In 1993, a profound change took place. Stotz Decor AG was spun off and focused entirely on curtains. With its entire staff and under the leadership of Andreas Stotz and his wife Beate Stotz, the company relocated to the greater Zurich area, where it moved into a spacious warehouse and modern office space. This strategic decision ensured that they could better serve their customers.
From pioneering spirit in Zurich to curtain specialist
In 2009, after successfully completing her business studies, Daniela Arnold, the daughter of Andreas and Beate Stotz, joined the company. She had been fascinated by her family's business since childhood.
Daniela, full of energy and enthusiasm, joined the family business, bringing fresh, young talent with her. She quickly realized that embracing the digital world was essential to ensuring the company's future viability. While respecting her family's values and heritage, she was determined to equip the company for the challenges of the 21st century.
In 2017, Daniela was ready to take her first big step towards digitalization. She founded a small online shop specializing in children's curtains. It was a bold attempt to test the new sales channel of online retail. With her deep understanding of the industry and her feel for customer needs, she developed a selection of children's curtains that were both stylish and functional.
The response to their online shop was overwhelmingly positive. Customers appreciated the high-quality products and the convenience of shopping from home. The small children's curtains quickly became a bestseller, and the online shop achieved steadily increasing sales.
Daniela used this experience to further expand the company's digital presence. Over time, she integrated digital technologies into all aspects of the business, from warehouse management to customer service. This led to a significant increase in efficiency and an improved customer experience.
Today, years after Daniela's bold step into the digital world, Stotz Decor AG is a prime example of successful digitalization in a long-established family business. They have preserved their roots while also shaping the future. Daniela Arnold's determination and innovative spirit have not only influenced the company but also the entire industry, proving that tradition and modernity can go hand in hand.
From tradition to innovation
The history of Stotz & Company AG and Stotz Decor AG is a story of change, adaptability, and continuous growth. From their humble beginnings in 1939 to their expansion into the digital world in the 21st century, they have always maintained their values and commitment to quality. Walter, Andreas, and Beate Stotz, along with Daniela Arnold, have proudly continued the tradition of a family business and have become pioneers in the textile industry, continuing to weave the thread of success into the future.
Of visions and curtains
It began in 1939 in the vibrant city of Zurich, when Walter Stotz laid the foundation for the wholesale company Stotz & Company AG. Times were uncertain, but Walter had a vision and considerable expertise in the interlining trade, particularly for men's shirts. His tireless dedication and commitment quickly made Stotz & Company AG the undisputed market leader in the industry.
Decades passed, and in 1979, Walter Stotz's son, Andreas Stotz, at just 22 years old, followed in his father's footsteps. Andreas recognized the changing needs of the market and established a separate wholesale department for curtain fabrics within the company. For many years, the trade in curtain fabrics for the Swiss specialist retail trade flourished under his leadership.
In 1993, a profound change took place. Stotz Decor AG was spun off and focused entirely on curtains. With its entire staff and under the leadership of Andreas Stotz and his wife Beate Stotz, the company relocated to the greater Zurich area, where it moved into a spacious warehouse and modern office space. This strategic decision ensured that they could better serve their customers.
From pioneering spirit in Zurich to curtain specialist
In 2009, after successfully completing her business studies, Daniela Arnold, the daughter of Andreas and Beate Stotz, joined the company. She had been fascinated by her family's business since childhood.
Daniela, full of energy and enthusiasm, joined the family business, bringing fresh, young talent with her. She quickly realized that embracing the digital world was essential to ensuring the company's future viability. While respecting her family's values and heritage, she was determined to equip the company for the challenges of the 21st century.
In 2017, Daniela was ready to take her first big step towards digitalization. She founded a small online shop specializing in children's curtains. It was a bold attempt to test the new sales channel of online retail. With her deep understanding of the industry and her feel for customer needs, she developed a selection of children's curtains that were both stylish and functional.
The response to their online shop was overwhelmingly positive. Customers appreciated the high-quality products and the convenience of shopping from home. The small children's curtains quickly became a bestseller, and the online shop achieved steadily increasing sales.
Daniela used this experience to further expand the company's digital presence. Over time, she integrated digital technologies into all aspects of the business, from warehouse management to customer service. This led to a significant increase in efficiency and an improved customer experience.
Today, years after Daniela's bold step into the digital world, Stotz Decor AG is a prime example of successful digitalization in a long-established family business. They have preserved their roots while also shaping the future. Daniela Arnold's determination and innovative spirit have not only influenced the company but also the entire industry, proving that tradition and modernity can go hand in hand.
From tradition to innovation
The history of Stotz & Company AG and Stotz Decor AG is a story of change, adaptability, and continuous growth. From their humble beginnings in 1939 to their expansion into the digital world in the 21st century, they have always maintained their values and commitment to quality. Walter, Andreas, and Beate Stotz, along with Daniela Arnold, have proudly continued the tradition of a family business and have become pioneers in the textile industry, continuing to weave the thread of success into the future.